/* ============================================================
   LoveMyShop – Marketing-Landingpage (Hugo)
   Port der WP-Seite /stammkundenprogramm/ (f98768d), Standalone.
   ============================================================ */

:root {
  /* Farbwelt: docs/designsystem.md (einzige Quelle) */
  --color-accent: #FF6B00;        /* LoveMyShop Orange */
  --color-accent-dark: #E05F00;   /* Orange, dunkler (Hover/CTA) */
  --color-accent-light: #FF9A42;  /* Orange, heller (Text auf Dunkel) */
  --color-ink: #171717;           /* Near Black */
  --color-ink-2: #242424;         /* Near Black, mittel (Sektionen) */
  --color-ink-deep: #0E0E0E;      /* Near Black, tief (Footer) */
  --color-body: #6B6B6B;          /* Medium Gray (Sekundärtext) */
  --color-muted: #6B6B6B;         /* Medium Gray */
  --color-surface: #FFFDF9;       /* Warm White (Hauptflächen) */
  --color-card: #F3F1ED;          /* Warm Gray (Cards/Sektionen) */
  --color-success: #238636;       /* Success Green (nur Status) */
  --color-success-light: #2EA043; /* Success Green, hell (auf Dunkel) */
  --color-error: #C62828;         /* Error Red */
  --color-error-light: #E53935;   /* Error Red, hell (auf Dunkel) */
  --color-on-dark: #E7E3DD;       /* Primärtext auf Dunkel */
  --color-on-dark-muted: #A8A29B; /* Muted-Text auf Dunkel */
  --color-line: rgba(23, 23, 23, 0.08);
  --shadow-card: 0 2px 12px rgba(23, 23, 23, 0.06);
  --shadow-raised: 0 8px 32px rgba(23, 23, 23, 0.10);
  --shadow-overlay: 0 8px 32px rgba(23, 23, 23, 0.40);
  --glow-accent: 0 6px 20px rgba(255, 107, 0, 0.35);

  /* Typografie / Abstände / Radien (docs/designsystem.md) */
  --font-family: system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;

  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-5: 20px;
  --space-6: 24px;
  --space-8: 32px;
  --space-10: 40px;
  --space-12: 48px;
  --space-16: 64px;
  --space-20: 80px;
  --space-28: 112px;

  --radius-xs: 8px;
  --radius-sm: 10px;
  --radius-md: 12px;
  --radius-lg: 16px;
  --radius-xl: 20px;
  --radius-2xl: 24px;
  --radius-pill: 999px;
  --radius: var(--radius-xl);
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

[id] { scroll-margin-top: 84px; }

body {
  margin: 0;
  font-family: system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  color: var(--color-ink-2);
  background: var(--color-surface);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; }

a { color: inherit; }

.container {
  width: 100%;
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 24px;
}

/* ============================================================
   Header / Footer / Scroll-Progress
   ============================================================ */

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(23, 23, 23, 0.92);
  backdrop-filter: blur(10px);
  color: #fff;
}

.site-header-inner {
  display: flex;
  align-items: center;
  gap: 24px;
  min-height: 68px;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  text-decoration: none;
  font-weight: 800;
  color: inherit;
}

.brand-mark { color: var(--color-accent); }

.brand-name { font-size: 1.05rem; letter-spacing: -0.01em; }

.site-nav {
  display: flex;
  gap: 20px;
  margin-left: 8px;
  flex: 1;
}

.site-nav a {
  color: rgba(255, 255, 255, 0.82);
  text-decoration: none;
  font-size: 0.925rem;
  font-weight: 500;
  padding: 6px 2px;
  white-space: nowrap;
}

.site-nav a:hover { color: #fff; }

.site-header-cta { margin-left: auto; flex: 0 0 auto; }

.scroll-progress {
  position: absolute;
  top: 0;
  left: 0;
  height: 3px;
  width: 100%;
  transform: scaleX(0);
  transform-origin: 0 50%;
  background: linear-gradient(90deg, var(--color-accent), #FF9A42);
  z-index: 60;
}

.site-footer {
  background: #0E0E0E;
  color: #E7E3DD;
  padding: 48px 0 24px;
}

.site-footer-inner {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 40px;
  align-items: start;
}

.site-footer-claim {
  margin: 14px 0 6px;
  color: rgba(168, 162, 155, 0.8);
}

.site-footer-applink {
  display: inline-block;
  color: #FF9A42;
  text-decoration: none;
  font-weight: 600;
}

.site-footer-nav {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px 20px;
}

.site-footer-nav a {
  color: rgba(231, 227, 221, 0.85);
  text-decoration: none;
  font-size: 0.925rem;
}

.site-footer-nav a:hover { color: #fff; }

.site-footer-legal {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
  margin-top: 36px;
  padding-top: 20px;
  border-top: 1px solid rgba(255, 255, 255, 0.08);
  font-size: 0.8125rem;
  color: rgba(168, 162, 155, 0.7);
}

.site-footer-legal a { color: rgba(231, 227, 221, 0.85); text-decoration: none; }

/* ============================================================
   Buttons
   ============================================================ */

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  border: 0;
  border-radius: 999px;
  padding: 13px 22px;
  font-size: 1rem;
  font-weight: 600;
  line-height: 1.2;
  text-decoration: none;
  cursor: pointer;
  transition: background 0.2s, color 0.2s, box-shadow 0.2s, transform 0.2s;
}

.btn-lg { padding: 15px 28px; font-size: 1.0625rem; }

.btn-sm { padding: 9px 16px; font-size: 0.9rem; }

.btn-accent-solid {
  background: var(--color-accent);
  color: #fff;
}

.btn-accent-solid:hover {
  background: var(--color-accent-dark);
  box-shadow: 0 6px 20px rgba(255, 107, 0, 0.35);
  transform: translateY(-1px);
}

.btn-white {
  background: var(--color-surface);
  color: var(--color-ink);
}

.btn-white:hover {
  background: #F3F1ED;
  transform: translateY(-1px);
}

/* ============================================================
   Shared landing styles (port stammkundenprogramm.css)
   ============================================================ */

.lms-hero {
  position: relative;
  min-height: 60vh;
  display: flex;
  align-items: center;
  padding: 110px 0 70px;
  overflow: hidden;
  background: linear-gradient(135deg, #171717 0%, #242424 60%, #171717 100%);
}

.lms-hero-deco { position: absolute; inset: 0; z-index: 0; pointer-events: none; overflow: hidden; }

.lms-hero-blob { position: absolute; border-radius: 50%; filter: blur(80px); opacity: 0.25; }

.lms-hero-blob-1 { width: 500px; height: 500px; background: #FF6B00; top: -100px; right: -100px; }
.lms-hero-blob-2 { width: 350px; height: 350px; background: #FF6B00; bottom: -80px; left: 10%; }

.lms-hero-inner { position: relative; z-index: 1; }

.lms-hero-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 0.875rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--color-accent);
  background: rgba(255, 107, 0, 0.12);
  border: 1px solid rgba(255, 107, 0, 0.3);
  border-radius: 100px;
  padding: 6px 14px;
  margin-bottom: 24px;
}

.lms-hero-title {
  font-size: clamp(2.5rem, 6vw, 4rem);
  font-weight: 800;
  line-height: 1.1;
  color: #fff;
  margin: 0 0 24px;
}

.lms-hero-accent { color: var(--color-accent); }

.lms-hero-sub {
  font-size: clamp(1.1rem, 2.2vw, 1.3rem);
  line-height: 1.65;
  color: rgba(255, 255, 255, 0.85);
  margin: 0 0 40px;
  max-width: 640px;
}

.lms-hero-cta { display: flex; flex-wrap: wrap; gap: 16px; margin-bottom: 48px; }

.lms-hero-trust { display: flex; flex-wrap: wrap; gap: 20px; }

.lms-trust-item {
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 0.9rem;
  color: rgba(255, 255, 255, 0.7);
}

.lms-trust-item svg { color: var(--color-accent); flex-shrink: 0; }

/* Sections */

.lms-section { padding: 64px 0; }

.lms-section-dark { background: #171717; color: #EBE7E0; }
.lms-section-light { background: var(--color-soft); }
.lms-section-mid { background: #242424; color: #EBE7E0; }

.lms-section-header { text-align: center; margin-bottom: 44px; }

.lms-eyebrow {
  display: inline-block;
  font-size: 0.8125rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--color-accent);
  margin-bottom: 12px;
}

.lms-eyebrow-orange { color: #FF9A42; }

.lms-section-title {
  font-size: clamp(1.75rem, 4vw, 2.75rem);
  font-weight: 800;
  line-height: 1.15;
  margin: 0 0 16px;
  color: var(--color-ink);
}

.lms-section-title-light { color: #fff; }

.lms-section-dark .lms-section-title { color: #fff; }

.lms-section-lead {
  font-size: clamp(1rem, 2vw, 1.175rem);
  line-height: 1.65;
  color: var(--color-muted);
  max-width: 640px;
  margin: 0 auto;
}

.lms-section-dark .lms-section-lead,
.lms-section-mid .lms-section-lead,
.lms-funnel .lms-section-lead,
.lms-materials .lms-section-lead {
  color: rgba(168, 162, 155, 1);
}

/* Konzept / No-Loyalty */

.lms-noloyalty-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: center; }

.lms-noloyalty-content h3 { font-size: 1.5rem; font-weight: 700; margin: 0 0 16px; }

.lms-noloyalty-content p { line-height: 1.7; margin: 0 0 16px; color: var(--color-muted); }

.lms-noloyalty-not {
  background: rgba(198, 40, 40, 0.06);
  border: 1px solid rgba(198, 40, 40, 0.15);
  border-radius: 16px;
  padding: 24px;
}

.lms-noloyalty-not h4 {
  font-size: 0.875rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: #C62828;
  margin: 0 0 12px;
}

.lms-noloyalty-not ul { list-style: none; margin: 0; padding: 0; }

.lms-noloyalty-not ul li {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 6px 0;
  font-size: 0.9375rem;
  color: var(--color-muted);
  border-bottom: 1px solid rgba(198, 40, 40, 0.08);
}

.lms-noloyalty-not ul li:last-child { border-bottom: none; }

.lms-noloyalty-not ul li::before {
  content: '✕';
  color: #C62828;
  font-size: 0.75rem;
  flex-shrink: 0;
}

.lms-noloyalty-yes {
  background: rgba(35, 134, 54, 0.06);
  border: 1px solid rgba(35, 134, 54, 0.15);
  border-radius: 16px;
  padding: 24px;
  margin-top: 16px;
}

.lms-noloyalty-yes h4 {
  font-size: 0.875rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: #238636;
  margin: 0 0 12px;
}

.lms-noloyalty-yes p { font-size: 1rem; line-height: 1.6; color: var(--color-muted); margin: 0; }

.lms-concept-flow {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0;
  width: 100%;
  padding: 28px;
  border: 1px solid rgba(255, 255, 255, 0.08);
  border-radius: 24px;
  background: linear-gradient(135deg, #242424 0%, #171717 100%);
}

.lms-concept-step {
  display: flex;
  align-items: center;
  gap: 16px;
  background: rgba(255, 255, 255, 0.05);
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: 14px;
  padding: 16px 20px;
  width: 100%;
  backdrop-filter: blur(8px);
}

.lms-concept-step-icon {
  width: 48px;
  height: 48px;
  background: rgba(255, 107, 0, 0.15);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  color: var(--color-accent);
}

.lms-concept-step-text strong {
  display: block;
  font-size: 0.9375rem;
  font-weight: 600;
  color: #fff;
  margin-bottom: 2px;
}

.lms-concept-step-text span { font-size: 0.8125rem; color: rgba(168, 162, 155, 0.8); }

.lms-concept-arrow { color: var(--color-accent); margin: 4px 0; }

/* Glass card (white cards on light sections) */

.glass-card {
  background: var(--color-surface);
  border: 1px solid var(--color-line);
  border-radius: var(--radius);
  box-shadow: var(--shadow-card);
  padding: 32px;
}

.glass-card h3 { margin: 0 0 16px; font-size: 1.125rem; font-weight: 700; color: #242424; }

.lms-placement-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(180px, 1fr));
  gap: 12px;
}

.lms-placement {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 10px 14px;
  background: rgba(255, 107, 0, 0.06);
  border: 1px solid rgba(255, 107, 0, 0.15);
  border-radius: 10px;
  font-size: 0.875rem;
  font-weight: 600;
  color: #242424;
}

.lms-placement span { font-size: 1.375rem; }

/* Für Händler */

.lms-howto-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-bottom: 48px;
}

.lms-howto-card {
  background: var(--color-surface);
  border: 1px solid var(--color-line);
  border-radius: var(--radius);
  padding: 32px 24px;
  text-align: center;
  box-shadow: var(--shadow-card);
  transition: transform 0.2s, box-shadow 0.2s;
}

.lms-howto-card:hover { transform: translateY(-4px); box-shadow: 0 8px 32px rgba(0, 0, 0, 0.1); }

.lms-howto-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 40px;
  height: 40px;
  background: var(--color-accent);
  color: #fff;
  font-size: 1.125rem;
  font-weight: 800;
  border-radius: 50%;
  margin-bottom: 16px;
}

.lms-howto-icon {
  width: 56px;
  height: 56px;
  background: rgba(255, 107, 0, 0.08);
  border-radius: 16px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 16px;
  color: var(--color-accent);
}

.lms-howto-card h3 { font-size: 1.125rem; font-weight: 700; margin: 0 0 8px; color: #242424; }

.lms-howto-card p { font-size: 0.9375rem; line-height: 1.6; color: var(--color-muted); margin: 0; }

/* Materialien am POS */

.lms-materials {
  background: linear-gradient(135deg, #242424 0%, #171717 100%);
  padding: 64px 0;
}

.lms-material-card {
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: 24px;
  padding: 32px;
  text-align: center;
  max-width: 900px;
  margin: 0 auto;
  backdrop-filter: blur(10px);
}

.lms-material-img-wrap {
  background: rgba(255, 255, 255, 0.06);
  border-radius: 16px;
  padding: 24px;
  margin-bottom: 24px;
  display: flex;
  align-items: center;
  justify-content: center;
}

.lms-material-img {
  max-width: 100%;
  max-height: 420px;
  width: auto;
  height: auto;
  border-radius: 8px;
  box-shadow: 0 8px 32px rgba(0, 0, 0, 0.4);
  object-fit: contain;
}

.lms-material-cols {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  margin-top: 8px;
  text-align: left;
}

.lms-material-label {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--color-accent);
  background: rgba(255, 107, 0, 0.12);
  border-radius: 100px;
  padding: 4px 12px;
  margin-bottom: 12px;
}

.lms-material-card h3 { font-size: 1.125rem; font-weight: 700; color: #fff; margin: 8px 0 6px; }

.lms-material-card p { font-size: 0.9rem; line-height: 1.6; color: rgba(168, 162, 155, 0.9); margin: 0; }

.lms-materials-cta { text-align: center; margin-top: 40px; }

.lms-materials-cta p {
  color: rgba(168, 162, 155, 0.8);
  font-size: 0.9375rem;
  margin: 0 0 20px;
}

/* Für Kunden */

.lms-customer-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  position: relative;
}

.lms-customer-steps::before {
  content: '';
  position: absolute;
  top: 48px;
  left: calc(12.5% + 12px);
  right: calc(12.5% + 12px);
  height: 2px;
  background: linear-gradient(90deg, var(--color-accent), rgba(255, 107, 0, 0.2));
  z-index: 0;
}

.lms-customer-step { position: relative; z-index: 1; text-align: center; }

.lms-customer-step-icon {
  width: 96px;
  height: 96px;
  background: var(--color-surface);
  border: 3px solid rgba(255, 107, 0, 0.2);
  border-radius: 24px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 16px;
  color: var(--color-accent);
  box-shadow: 0 4px 20px rgba(0, 0, 0, 0.08);
  transition: border-color 0.2s, box-shadow 0.2s;
}

.lms-customer-step:hover .lms-customer-step-icon {
  border-color: var(--color-accent);
  box-shadow: 0 4px 24px rgba(255, 107, 0, 0.2);
}

.lms-customer-step-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 28px;
  height: 28px;
  background: var(--color-accent);
  color: #fff;
  font-size: 0.8125rem;
  font-weight: 800;
  border-radius: 50%;
  margin-bottom: 8px;
}

.lms-customer-step h4 { font-size: 1rem; font-weight: 700; color: #242424; margin: 0 0 8px; }

.lms-customer-step p { font-size: 0.875rem; line-height: 1.6; color: var(--color-muted); margin: 0; }

.lms-anon-card {
  margin-top: 48px;
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 24px;
  align-items: start;
}

.lms-anon-icon {
  width: 56px;
  height: 56px;
  background: rgba(255, 107, 0, 0.1);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  color: #FF9A42;
}

.lms-anon-card h3 { font-size: 1.125rem; font-weight: 700; color: #242424; margin: 0 0 8px; }

.lms-anon-card p { font-size: 0.9375rem; line-height: 1.65; color: var(--color-muted); margin: 0; }

/* Marketing-Funnel */

.lms-funnel {
  background: linear-gradient(135deg, #171717 0%, #242424 100%);
  padding: 64px 0;
  overflow: hidden;
}

.lms-funnel-phases {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  margin-top: 32px;
  position: relative;
}

.lms-funnel-phase { position: relative; padding: 40px 32px; text-align: center; }

.lms-funnel-phase::before {
  content: '';
  position: absolute;
  inset: 0;
  background: rgba(255, 255, 255, 0.03);
  border: 1px solid rgba(255, 255, 255, 0.08);
}

.lms-funnel-phase:first-child::before { border-radius: 24px 0 0 24px; }
.lms-funnel-phase:last-child::before { border-radius: 0 24px 24px 0; }

.lms-funnel-phase-featured::before {
  background: rgba(255, 107, 0, 0.08);
  border-color: rgba(255, 107, 0, 0.25);
}

.lms-funnel-phase-tag {
  display: inline-block;
  font-size: 0.6875rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 100px;
  margin-bottom: 16px;
  position: relative;
  z-index: 1;
}

.lms-phase-1 .lms-funnel-phase-tag { background: rgba(255, 107, 0, 0.15); color: #FF9A42; }
.lms-phase-2 .lms-funnel-phase-tag { background: rgba(168, 162, 155, 0.15); color: #A8A29B; }
.lms-phase-3 .lms-funnel-phase-tag { background: rgba(35, 134, 54, 0.15); color: #2EA043; }

.lms-funnel-phase-name {
  display: block;
  font-size: 2.25rem;
  font-weight: 900;
  letter-spacing: -0.02em;
  color: #fff;
  margin-bottom: 12px;
  position: relative;
  z-index: 1;
}

.lms-funnel-phase-title {
  display: block;
  font-size: 1.125rem;
  font-weight: 700;
  color: rgba(255, 255, 255, 0.9);
  margin-bottom: 12px;
  position: relative;
  z-index: 1;
}

.lms-funnel-phase-text {
  font-size: 0.9375rem;
  line-height: 1.65;
  color: rgba(168, 162, 155, 0.9);
  margin: 0;
  position: relative;
  z-index: 1;
}

.lms-funnel-phase-examples {
  margin: 16px 0 0;
  padding: 0;
  list-style: none;
  font-size: 0.875rem;
  color: rgba(168, 162, 155, 0.7);
  position: relative;
  z-index: 1;
}

.lms-funnel-phase-examples li {
  padding: 4px 0;
  display: flex;
  align-items: flex-start;
  gap: 6px;
  text-align: left;
}

.lms-funnel-phase-examples svg { color: var(--color-accent); flex-shrink: 0; margin-top: 3px; }

.lms-funnel-arrow {
  display: flex;
  align-items: center;
  justify-content: center;
  position: absolute;
  right: -24px;
  top: 50%;
  transform: translateY(-50%);
  z-index: 10;
  color: var(--color-accent);
  background: #171717;
  border-radius: 50%;
  width: 40px;
  height: 40px;
  border: 2px solid rgba(255, 107, 0, 0.3);
}

.lms-funnel-formula {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  margin-top: 48px;
  flex-wrap: wrap;
}

.lms-funnel-formula-item { display: flex; flex-direction: column; align-items: center; gap: 4px; }

.lms-funnel-formula-label { font-size: 1.5rem; font-weight: 900; color: #fff; }

.lms-formula-neutral { color: #A8A29B; }
.lms-formula-orange { color: #FF9A42; }
.lms-formula-green { color: #2EA043; }
.lms-formula-white { color: #fff; }

.lms-funnel-formula-sub { font-size: 0.8125rem; color: rgba(168, 162, 155, 0.7); }

.lms-funnel-formula-arrow { font-size: 1.5rem; color: var(--color-accent); }

.lms-funnel-formula-eq { color: rgba(168, 162, 155, 0.5); }

/* Closed-Loop */

.lms-loop-chain {
  display: flex;
  align-items: center;
  justify-content: center;
  flex-wrap: wrap;
  gap: 2px;
  margin-top: 48px;
}

.lms-loop-step {
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  padding: 14px 6px;
}

.lms-loop-step-icon {
  width: 48px;
  height: 48px;
  background: rgba(255, 107, 0, 0.1);
  border: 2px solid rgba(255, 107, 0, 0.2);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 10px;
  color: var(--color-accent);
}

.lms-loop-step-icon.accent {
  background: var(--color-accent);
  border-color: var(--color-accent);
  color: #fff;
}

.lms-loop-step-icon svg { width: 22px; height: 22px; }

.lms-loop-step span {
  font-size: 0.8125rem;
  font-weight: 600;
  line-height: 1.3;
  color: rgba(231, 227, 221, 0.9);
  max-width: 100px;
}

.lms-loop-arrow { color: var(--color-accent); padding: 0; margin-bottom: 20px; }

.lms-loop-arrow svg { width: 16px; height: 16px; }

.lms-metrics-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  margin-top: 32px;
}

.lms-metric {
  text-align: center;
  padding: 32px 16px;
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.08);
  border-radius: var(--radius);
}

.lms-metric-value {
  display: block;
  font-size: 2.5rem;
  font-weight: 900;
  color: var(--color-accent);
  line-height: 1;
  margin-bottom: 8px;
}

.lms-metric-label { font-size: 0.9375rem; color: rgba(168, 162, 155, 0.8); }

.lms-metrics-note {
  text-align: center;
  font-size: 0.8125rem;
  color: rgba(168, 162, 155, 0.5);
  margin-top: 16px;
}

/* Vorteile */

.lms-benefits-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.lms-benefit-card {
  background: var(--color-surface);
  border: 1px solid var(--color-line);
  border-radius: var(--radius);
  padding: 32px 24px;
  box-shadow: 0 2px 12px rgba(0, 0, 0, 0.05);
  transition: transform 0.2s, box-shadow 0.2s;
}

.lms-benefit-card:hover { transform: translateY(-4px); box-shadow: 0 8px 32px rgba(0, 0, 0, 0.1); }

.lms-benefit-icon {
  width: 52px;
  height: 52px;
  background: rgba(255, 107, 0, 0.08);
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 16px;
  color: var(--color-accent);
}

.lms-benefit-card h3 { font-size: 1.125rem; font-weight: 700; color: #242424; margin: 0 0 8px; }

.lms-benefit-card p { font-size: 0.9375rem; line-height: 1.65; color: var(--color-muted); margin: 0; }

/* CTA / Kontakt */

.lms-cta {
  background: linear-gradient(135deg, #FF6B00 0%, #E05F00 100%);
  padding: 64px 0;
  text-align: center;
}

.lms-cta-title {
  font-size: clamp(1.75rem, 4vw, 2.75rem);
  font-weight: 800;
  color: #fff;
  margin: 0 0 16px;
}

.lms-cta-sub {
  font-size: 1.125rem;
  color: rgba(255, 255, 255, 0.9);
  margin: 0 auto 40px;
  max-width: 560px;
}

.lms-cta-buttons { display: flex; flex-wrap: wrap; gap: 16px; justify-content: center; }

.lms-cta-primary { background: var(--color-surface); color: var(--color-accent-dark); font-weight: 700; }
.lms-cta-primary:hover { background: #FFE9D6; }

.lms-cta-secondary {
  background: rgba(255, 255, 255, 0.15);
  color: #fff;
  border: 2px solid rgba(255, 255, 255, 0.4);
}
.lms-cta-secondary:hover { background: rgba(255, 255, 255, 0.25); }

.lms-cta-note { margin-top: 16px; font-size: 0.875rem; color: rgba(255, 255, 255, 0.75); }

/* ============================================================
   Gegenbewegung (gb-*)
   ============================================================ */

.gb-section {
  background: linear-gradient(135deg, #171717 0%, #171717 100%);
  padding: 64px 0;
  overflow: hidden;
  position: relative;
}

.gb-section::before {
  content: '';
  position: absolute;
  top: -120px;
  right: -120px;
  width: 400px;
  height: 400px;
  background: rgba(255, 107, 0, 0.06);
  border-radius: 50%;
  filter: blur(80px);
  pointer-events: none;
}

.gb-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 0.8125rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--color-accent);
  background: rgba(255, 107, 0, 0.1);
  border: 1px solid rgba(255, 107, 0, 0.25);
  border-radius: 100px;
  padding: 5px 14px;
  margin-bottom: 20px;
}

.gb-title {
  font-size: clamp(1.75rem, 4vw, 2.75rem);
  font-weight: 800;
  line-height: 1.15;
  color: #fff;
  margin: 0 0 16px;
}

.gb-lead {
  font-size: clamp(1rem, 1.8vw, 1.125rem);
  line-height: 1.65;
  color: rgba(168, 162, 155, 0.9);
  max-width: 680px;
  margin: 0 0 36px;
}

.gb-grid {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: stretch;
}

.gb-col {
  background: rgba(255, 255, 255, 0.03);
  border: 1px solid rgba(255, 255, 255, 0.08);
  border-radius: 24px;
  padding: 32px;
}

.gb-col-them { border-color: rgba(198, 40, 40, 0.2); background: rgba(198, 40, 40, 0.04); }
.gb-col-us { border-color: rgba(35, 134, 54, 0.2); background: rgba(35, 134, 54, 0.04); }

.gb-col-header {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 24px;
  padding-bottom: 20px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.07);
}

.gb-col-icon {
  width: 44px;
  height: 44px;
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}

.gb-col-them .gb-col-icon { background: rgba(198, 40, 40, 0.12); color: #E53935; }
.gb-col-us .gb-col-icon { background: rgba(35, 134, 54, 0.12); color: #2EA043; }

.gb-col-name { font-size: 0.9375rem; font-weight: 700; color: #fff; line-height: 1.3; }
.gb-col-sub { font-size: 0.75rem; color: rgba(168, 162, 155, 0.6); margin-top: 2px; }

.gb-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.gb-list li {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  font-size: 0.9375rem;
  line-height: 1.5;
  color: rgba(231, 227, 221, 0.85);
}

.gb-list svg { width: 20px; height: 20px; flex-shrink: 0; margin-top: 1px; }

.gb-col-them .gb-list svg { color: #E53935; }
.gb-col-us .gb-list svg { color: #2EA043; }

.gb-vs { display: flex; align-items: center; justify-content: center; padding: 0 24px; }

.gb-vs-badge {
  width: 48px;
  height: 48px;
  background: rgba(255, 107, 0, 0.12);
  border: 2px solid rgba(255, 107, 0, 0.3);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.875rem;
  font-weight: 900;
  color: var(--color-accent);
  letter-spacing: -0.02em;
}

.gb-bottom {
  margin-top: 40px;
  padding: 28px 32px;
  background: rgba(255, 107, 0, 0.06);
  border: 1px solid rgba(255, 107, 0, 0.15);
  border-radius: var(--radius);
  display: flex;
  align-items: center;
  gap: 20px;
}

.gb-bottom-icon {
  width: 48px;
  height: 48px;
  background: rgba(255, 107, 0, 0.12);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  color: var(--color-accent);
}

.gb-bottom-text { font-size: 1rem; line-height: 1.6; color: rgba(231, 227, 221, 0.9); margin: 0; }

.gb-bottom-text strong { color: #fff; }

/* ============================================================
   Preise / Tarife
   ============================================================ */

.lms-pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: stretch;
}

.lms-pricing-card {
  position: relative;
  display: flex;
  flex-direction: column;
  background: var(--color-surface);
  border: 1px solid var(--color-line);
  border-radius: var(--radius-xl);
  padding: 32px 28px;
  box-shadow: var(--shadow-card);
}

.lms-pricing-card.featured {
  border: 2px solid var(--color-accent);
  box-shadow: 0 8px 32px rgba(255, 107, 0, 0.14);
}

.lms-pricing-badge {
  position: absolute;
  top: -13px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--color-accent);
  color: #fff;
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border-radius: var(--radius-pill);
  padding: 4px 14px;
  white-space: nowrap;
}

.lms-pricing-name {
  font-size: 0.9375rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--color-muted);
}

.lms-pricing-price {
  font-size: 2.5rem;
  font-weight: 900;
  line-height: 1;
  color: var(--color-ink);
  margin: 12px 0 2px;
}

.lms-pricing-price span {
  font-size: 1rem;
  font-weight: 600;
  color: var(--color-muted);
}

.lms-pricing-per {
  font-size: 0.8125rem;
  color: var(--color-muted);
  margin-bottom: 24px;
}

.lms-pricing-list {
  list-style: none;
  margin: 0 0 28px;
  padding: 0;
  flex: 1;
}

.lms-pricing-list li {
  display: flex;
  align-items: flex-start;
  gap: 8px;
  padding: 6px 0;
  font-size: 0.9rem;
  line-height: 1.45;
  color: var(--color-body);
}

.lms-pricing-list svg {
  color: var(--color-accent);
  flex-shrink: 0;
  margin-top: 2px;
}

.lms-pricing-list li.muted { color: var(--color-muted); opacity: 0.6; }
.lms-pricing-list li.muted svg { color: var(--color-muted); }

.lms-pricing-note {
  text-align: center;
  max-width: 640px;
  margin: 36px auto 0;
  font-size: 0.9375rem;
  line-height: 1.65;
  color: var(--color-muted);
}

.lms-starter {
  display: flex;
  align-items: center;
  gap: 20px;
  margin-top: 40px;
  padding: 28px 32px;
  background: var(--color-card);
  border: 1px solid var(--color-line);
  border-radius: var(--radius-xl);
}

.lms-starter-icon {
  width: 52px;
  height: 52px;
  background: rgba(255, 107, 0, 0.08);
  border-radius: var(--radius-md);
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  color: var(--color-accent);
}

.lms-starter-text { flex: 1; }
.lms-starter-text h3 { font-size: 1.125rem; font-weight: 700; color: var(--color-ink); margin: 0 0 4px; }
.lms-starter-text p { font-size: 0.9375rem; color: var(--color-muted); margin: 0; }

/* ============================================================
   Responsive
   ============================================================ */

@media (max-width: 1023px) {
  .site-nav { display: none; }
}

@media (max-width: 900px) {
  .lms-noloyalty-grid { grid-template-columns: 1fr; }
  .lms-howto-grid { grid-template-columns: 1fr 1fr; }
  .lms-customer-steps { grid-template-columns: 1fr 1fr; gap: 32px; }
  .lms-customer-steps::before { display: none; }
  .lms-funnel-phases { grid-template-columns: 1fr; }
  .lms-funnel-arrow { display: none; }
  .lms-funnel-phase:first-child::before,
  .lms-funnel-phase:last-child::before { border-radius: 24px; }
  .lms-benefits-grid { grid-template-columns: 1fr 1fr; }
  .lms-metrics-row { grid-template-columns: 1fr 1fr; }
  .gb-grid { grid-template-columns: 1fr; }
  .gb-vs { padding: 16px 0; }
  .gb-vs-badge { transform: rotate(90deg); }
  .lms-material-cols { grid-template-columns: 1fr; }
  .lms-pricing-grid { grid-template-columns: 1fr; }
  .lms-starter { flex-direction: column; align-items: flex-start; }
  .site-footer-inner { grid-template-columns: 1fr; gap: 28px; }
}

@media (max-width: 640px) {
  .lms-hero { min-height: auto; padding: 110px 0 70px; }
  .lms-howto-grid { grid-template-columns: 1fr; }
  .lms-customer-steps { grid-template-columns: 1fr; }
  .lms-benefits-grid { grid-template-columns: 1fr; }
  .lms-metrics-row { grid-template-columns: 1fr 1fr; }
  .lms-loop-chain { flex-direction: column; }
  .lms-loop-arrow { transform: rotate(90deg); margin: 0; }
  .lms-funnel-formula { gap: 8px; }
  .lms-anon-card { grid-template-columns: 1fr; }
  .gb-bottom { flex-direction: column; align-items: flex-start; }
  .site-header-inner { flex-wrap: wrap; }
  .site-footer-legal { flex-direction: column; }
}

/* Rücksicht auf eingebettete SVG-Symbole ohne explizite Grösse */
.lms-trust-item svg { width: 18px; height: 18px; }